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MID-TERM MANAGEMENT PLAN

Ryoden Trading C0.,Ltd. formulated our Mid-Term Business Plan, entitled “CP-12 (Challenge Plan 2012),” which covers three fiscal years beginning in April 2010.Based on the recognition that the trend of the world economy is at a significant turning point, our group will actively promote activities to pursue the corporate value and business enterprise and work for the true realization of a “more independent, self-reliant and top-class company,” with an aim to be a company that can make contributions to society through the “growth with profit” strategy. To ensure this strategy we will try to reinforce nurturing of human resources, establish the capability to respond globally, thereby becoming a top-class trading company specializing in electric equipment and electronics through our competitiveness, and endeavor to continue making further progress as a member of the Mitsubishi Electric Group.Below is a general description of this plan.

Promotion of Business and Acceleration of Development in New Growth Areas and Markets

With the expansion of the scope of business and the expansion of the sphere of activities as the key words, we will expand our business investment in the East Asian markets, mainly the greater China market, and also create new businesses and develop new markets in growth areas according to our global perspective-based overseas strategy.

Strengthening of Profitability in Core Businesses

In the core businesses, i.e., semiconductor and electronic devices, industrial & ecology system, we will try to strengthen profitability and establish a framework to enable us to achieve sustainable growth in the medium and long terms.

Strengthening of Functions as a Trading Company

We will try to strengthen our functions as a trading company, such as the SCM system, technical strengths, procurement quality capability, and business creativity, and aim to enhance customer satisfaction.

Strengthening of Management Practices

While promoting in a planned and continual manner the cultivation and efficient use of human resources that can respond to structural reforms of business and globalization, we will strengthen business management, and aim to reinforce financial standing which leads to enhancement of shareholder value and to promote business investment for our growth strategy.

Enhancement of Corporate Social Responsibilities

Along with our efforts to best implement social action programs and comply with the law and corporate ethics, we aim to realize our corporate social responsibilities by firmly maintaining the internal control system.

Numerical Targets (FY2012, on a consolidated basis)

Sales 240 billion yen
Overseas sales ration over 20%
Operating profit ratio over 3%
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